Grace s.r.l.

Country

Italy

Language(s)

Italian, English

Name of the Project

VeronaJuliet

Summary of the project

VeronaJuliet aims to make accommodations more competitive by offering experiences based on LOVE and SLOW TOURISM while creating an innovative, digital, and sustainable tourist offer that values the local community. Key actions include a booking engine to boost direct reservations, SEO optimization, ads on Google and social media, and consulting for digital marketing, communication, and automation.

A strong collaboration with the Slowerona community will promote slow tourism, sustainability, and local traditions, aligned with the Slow Traveler Charter, which values authenticity, environmental respect, and cultural immersion over fast, high-quantity tourism.

Staff will receive digital training, including AR and VR tools, enabling virtual room and area tours to improve accessibility and user experience. Lastly, an e-commerce platform will be launched to sell local products, allowing visitors to bring home an authentic memory of Verona.

Contact email

carlottaslowerona@gmail.com

Website

https://veronajuliet.com/

Facebook

https://www.facebook.com/veronaandjuliet

Instagram

https://www.instagram.com/verona_and_juliet/

Target Group(s)

Cultural and Heritage Tourists, Welness and Retreat Seekers, Eco-Tourists

Digital Support Area(s)

Marketing intelligence, data analysis, marketing strategy based on data

Digital marketing and promotion

Green and Sustainable Support Area(s)

Sustainable management practices for SMEs

Gastronomy and food based on local supply chains

Soft/Social Support Area(s)

Social-cultural skills (interaction with visitors from different cultural backgrounds)

Integration with the local community

Collaboration with selected Assistance Service Providers (ASP)

WinTrade - Digital Agency