Touring Macedonia
Country
North Macedonia
Language(s)
English, Macedonian
Name of the Project
Soft Adventure Experiences for the US market
Summary of the project
Touring Macedonia is introducing a range of new soft adventure experiences tailored for the US market, emphasizing local gastronomy, rural culture, light outdoor activities, and a commitment to environmental sustainability. These experiences will incorporate eco-friendly practices in our supply chain and the convenience of online payments. Our research reveals significant interest from US travel operators, particularly among high-revenue companies. The focus will be on attracting affluent senior travelers and seasonal tourists who prefer private group experiences.
Contact email
Website
Target Group(s)
Eco-Tourists, Adventure Seekers, Cultural and Heritage Tourists, Families, Digital Nomad and Remote Workers
Digital Support Area(s)
Digitalization of processes in SMEs
Digital marketing and promotion
Marketing intelligence, data analysis, marketing strategy based on data
Green and Sustainable Support Area(s)
Sustainable management practices for SMEs
Gastronomy and food based on local supply chains
Soft/Social Support Area(s)
Social-cultural skills (interaction with visitors from different cultural backgrounds)
Interpretation techniques for cultural, historical, natural resources
Collaboration with selected Assistance Service Providers (ASP)
Ivana Petrovic, (Mustseedonia)
