EuroCluster Rural Tourism

Estonia

English, Estonian, German, Finnish, Russian

Discover Mulgi: Nature, Heritage, and Adventure Tours

Garden Tour

In collaboration with local garden owners, SME conducted consultations to identify partners and create a compelling tour experience. Photos were taken to enhance the package’s visual appeal, and pilot tours were launched to gather feedback, ensuring the tour structure met customer expectations. Based on this input, adjustments were made to optimize the experience. These garden tours are now available in both Estonian and Finnish on the SME’s website, kirglikavastaja.ee. You can also find the tours listed on puhkaeestis.ee and soon on visitestonia.com.

The consultant recommended aligning the tours with the changing seasons, making new options available in autumn. In response, SME will also promote these tours as public events on Facebook later this year.

Bike Tour
SME has developed a thrilling cycling tour that will take place from July 12th to 14th. Partnering with local entrepreneurs, the tour offers participants a taste of locally sourced food during the event. The bike tour is available in Estonian on the website and as a public Facebook event, with options in Finnish and English as well. Explore the scenic route and enjoy a one-of-a-kind adventure through the countryside. You can find more details at kirglikavastaja.ee and listed on puhkaeestis.ee and visitestonia.com.

Fishermen Tour (Lake Võrtsjärv)
SME partnered with local fishermen from Lake Võrtsjärv to create an authentic fisherman’s tour. Photos were taken to enhance the package, pilot tours were conducted, and feedback was gathered to ensure the experience met customer expectations. After refining the structure, the tour is now available in both Estonian and Finnish on kirglikavastaja.ee and listed on puhkaeestis.ee, with information coming soon on visitestonia.com.

Manor Tour
Following consultations with manor representatives, the Manor Tour package was refined to include updated schedules and pricing. The updated tour is now featured on kirglikavastaja.ee and is being promoted on puhkaeestis.ee, with a listing on visitestonia.com coming soon. This tour offers a unique opportunity to explore the rich heritage of Estonia’s historical estates.

kirglikavastaja@gmail.com

https://www.kirglikavastaja.ee/

https://www.facebook.com/kirglikavastaja

Eco-Tourists, Adventure Seekers, Cultural and Heritage Tourists, Welness and Retreat Seekers, Families, Agritourists, Digital Nomad and Remote Workers, Photographers and Nature Enthusiasts, Educational Groups and Schools, Local Tourists

Marketing intelligence, data analysis, marketing strategy based on data

Digital marketing and promotion

Gastronomy and food based on local supply chains

Sustainable mobility

Experience generation for visitors (development of corresponding products)

Integration with the local community

Elin Priks, Katrin Papp - consultants, Taavi Rauniste – digital consultant, Kairi Ong – marketing text/languages consultant, Kaja Lääts - Soft/Social/ Sustainable topic consultant

LTD House of Mulgi / OÜ Mulgi Kotus

Country

Language(s)

Name of the Project

Summary of the project

Contact email

Website

Facebook

Target Group(s)

Digital Support Area(s)

Green and Sustainable Support Area(s)

Soft/Social Support Area(s)

Collaboration with selected Assistance Service Providers (ASP)