KERAMARIO (STEFANOS STAMOULIS)

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Country

Greece

Language(s)

English, Greek

Name of the Project

EuroCluster Rural Tourism (SMP-COSME-2021-CLUSTER 101074557)

Summary of the project

The three areas that we in which we will implement our plan in order to improve our services and also introduce new products are the following:

First considering the new opportunities on DIGITAL area our plan is to improve our business website, by making it easier to navigate and by inserting new and attractive content and to upload new information more analytical of our services. Also, we will upload external links, social posts and other website promotion methods. We also implement in place a customer satisfaction rating system through which we will collect the data in order to analyze them. By utilizing this analysis, we will be able to have a better understanding on the guest preferences and their behavior. This will make us more capable to offer personalized services and enhance the overall guest experience.

In GREEN/SUSTAINABILITY area, our thought tends towards a collaboration with local enterprises, suppliers and farmers. By doing this we are hoping to develop new synergies in order to promote the local cuisine, support the local economy, reduce transportation-related emissions, and provide guests with an authentic experience.

Finally, in the SOCIAL field, we will prepare a cooperation plan with other providers to attract new target groups who are interested in mountain tourism, cultural tourism, and new experiences. Our rooms are constructed by natural materials (wood and stones) and the accommodation is like you are in a fairytale world. Our plan is to design a common tourism package for new target groups (vegetarian, climbers, cultural tourists etc.) in collaboration with ITAMOS (https://www.itamos.org/) that is a non-profit organization that provide small tourism packages for the environmental and the culture of the area.

Contact email

Website

Facebook

Instagram

Target Group(s)

Eco-Tourists, Adventure Seekers, Cultural and Heritage Tourists, Agritourists, Families, Photographers and Nature Enthusiasts, Digital Nomad and Remote Workers, Educational Groups and Schools, Local Tourists

Digital Support Area(s)

Digital marketing and promotion
Marketing intelligence, data analysis, marketing strategy based on data

Green and Sustainable Support Area(s)

CO2 management and reduction to address climate change
Gastronomy and food based on local supply chains

Soft/Social Support Area(s)

Experience generation for visitors (development of corresponding products)
Integration with the local community

Collaboration with selected Assistance Service Providers (ASP)

Development Agency of Karditsa S.A. (AN.KA.)