XRISOPELIA (KARANTONIS CHRISTOS)

We intend to carry out a strategy that includes introducing new products and enhancing the three categories' current offerings.

Specifically speaking, we want to increase the company's DIGITAL media capabilities by making the website more functional and introducing fresh, visually appealing content along with notifications about nearby events. This comprises also components such as social media updates, external connections, and other website promotion methods.

We'll also implement a system for organize in a digital way all our administrative procedures and also a digital system for rating customer satisfaction and make use of data analytics to provide more customized services. This helps us understand the interests and behavior of our guests better and allows us to offer recommendations and other specialized services that will enhance their entire stay.

Finally, we're going to unveil a fresh-new marketing tool, a two-minute ad that will highlight our primary products and also will present the natural environment of the area and the possibilities it offers to nature lovers for walking or cycling. This film will be produced in collaboration with the Mountaineering Club of our area. The movie will have promotional and instructional purposes.

Regarding GREEN/SUSTAINABILITY, we will suggest launching a vegan-friendly meal delivery business that is geared on satisfying the dietary requirements of its clientele while emphasizing eco-friendly methods. This service would focus eco-conscious packaging and sourcing practices in addition to meeting the dietary demands of vegans. To reduce the carbon footprint, the meals would be prepared with plant-based ingredients and prioritize the use of organic, locally produced produce. Furthermore, in keeping with the green approach, recyclable or biodegradable materials would be used to make the packaging. A thorough recycling program would be put in place by the service, encouraging hotel guests to return packaging for reuse or appropriate disposal. In order to improve client interaction, educational materials about recycling, vegan diet, and sustainable living.

Lastly, we suggest launching a social project in the area of SOCIAL that aims to give hotel guests access to professional walking mountain excursions conducted by local mountain experts. The goal of this service enhancement is to help the neighborhood while also providing visitors with an exceptional and engaging experience. The qualified and experienced mountain guides that lead the walking excursions would be well-versed in the natural and cultural features of the area. This program helps local guides' livelihoods while simultaneously encouraging physical activity and a love of the outdoors. This strategy supports sustainable and ethical tourism practices by fostering a healthy relationship between the hotel, its visitors, and the neighborhood.