TerrAMea community cooperative

Country

Italy

Language(s)

Italian

Summary of the project

Digital
• Implement our e-commerce digital sales processes with new products and services on
demand
• Devise an online marketing and promotion strategy based on experience and storytelling

Green and sustainable
• Enhance our offer of e-mtb tours to encourage slow tourism
• Create co-marketing agreements with companies for new tasting tours.
We have signed a new partnership with a tour operator specializing in rural tourism, already
significantly increasing our bookings

Soft/Social
• Design new thematic experiences: archaeology, food and wine, nature, history
• Strengthen partnerships with citizens and businesses

Digital marketing and promotion
A digital marketing strategy is the set of actions aimed at achieving objectives defined by the
company. A good strategy is organized in phases and uses diversified channels depending
on its purpose. Thanks to the supervision of Factory Creativa, we have signed a co-marketing
agreement to increase awareness of our products within our region through a digital
marketing campaign.

Contact email

info@neture.it

Website

https://www.coopterramea.it/

Target Group(s)

Eco-Tourists, Cultural and Heritage Tourists, Welness and Retreat Seekers, Families, Local Tourists

Digital Support Area(s)

Digitalization of processes in SMEs

Digital marketing and promotion

Marketing intelligence, data analysis, marketing strategy based on data

Green and Sustainable Support Area(s)

Sustainable management practices for SMEs

Soft/Social Support Area(s)

Interpretation techniques for cultural, historical, natural resources

Integration with the local community

Experience generation for visitors (development of corresponding products)

Collaboration with selected Assistance Service Providers (ASP)

Gianluca di Lonardo