Digitalisation in Tourism In-depth analysis of challenges and opportunities
Summary of the content and its utility
This report examines how digital technologies have transformed the tourism industry, reshaping business models, consumer roles, and market dynamics. Digitalisation has expanded the variety and accessibility of tourism products and services, presenting both opportunities and challenges for tourism SMEs. It highlights the need for fostering an innovative digital culture to maintain global competitiveness. The study, based on surveys and additional data, analyzes the specific impacts of digitalisation on various stakeholders and discusses strategies to address emerging challenges and opportunities in the digital tourism ecosystem.
Link to the resource
Description
Language(s)
English
Country(ies)/Territory(ies)
Worldwide
Contact email
Target Group(s)
SMEs
Topic(s)
Digital
Resource
Written Document
