OPG Turk – Josip Turk

Country

Croatia

Language(s)

English, Croatian, Montenegrin, Serbian, Slovene

Name of the Project

EuroCluster Rural Tourism

Summary of the project

We will up-date the website with minor new information, where we will provide new and additional content related to the market of guests with special needs, first of all we are talking about the blind, visually impaired and deaf and mute. We will connect these contents with the concept of appearing on social media, with the aim of increasing the recognition of our products and offers, both on domestic and foreign markets.

The thematic video material will be created for the purposes of informing and promoting the public. This will include the presentation of content specific to our economy. We will work in a creative way, which enables marketing communication with the efficient transfer of a realistic image of the offer, as well as other very important elements of the recognition of our offer, such as our key values on the property such as the environment, atmosphere, emotions..."

To improve work in the sustainability segment, the provider will carry out certain improvements for the purpose of saving energy and, above all, waste management. With his activities and visible notices on the property, he will introduce the local population, suppliers and guests. For this purpose, he will prepare a special informative and motivational speech for his guests. Guests will also be able to rate their satisfaction with their stay in the facility. The offeror will promote its directions on its website and social networks, and of course, environmental signage will be placed in visible places. Adequate employee education on the environment and other sustainability topics is also foreseen. Special attention will also be paid to the reduction of water consumption (water flow, use of rainwater where appropriate) and electricity. We will encourage a reduction in linen and towel changes and allow guests to cancel the cleaning of their rooms during their stay. We will replace standard chemical cleaning agents with cleaning agents with an ecological label. We will separate waste into at least three categories.

SOCIAL

To implement this measure, we will undertake the following activities: We will create a three-day itinerary, which will include a guided tasting at our estate with top wines, which we produce, all enriched with a story that will highlight the local peculiarities, and the peculiarities of the destination (and present it on the web) . We will also include some musical elements and points, because we have a rich tradition of music production and performances.

Since the destination has many localities with natural and cultural heritage, such as the Drava goldsmiths in Donji Vidovac, the Dr. Rudolf Steiner center in Donji Kraljevac, the Necropolis in Goričan, the Oldtimer Museum in Selnica, the Mlin na Mura in Sv. Martin na Mura and the collection of bricklayers and blacksmiths in Dunjkovac and Donji Hraščan, as well as some other localities, we will connect all of them in a rounded three-day itinerary and offer it to our guests, so that they can discover all these localities in our destination. It will be possible to do part of this itinerary with a bicycle, and part with your own transport. In this way, we extend the number of overnight stays on our property, and we offer our guests the ultimate experience of getting to know new localities, which tell the rich history of the work and life of the people in Međimurje.

Contact email

Website

Facebook

Instagram

Target Group(s)

Digital Support Area(s)

Digitalization of processes in SMEs
Digital marketing and promotion

Green and Sustainable Support Area(s)

Sustainable management practices for SMEs

Soft/Social Support Area(s)

Social-cultural skills (interaction with visitors from different cultural backgrounds)
Experience generation for visitors (development of corresponding products)
Integration with the local community

Collaboration with selected Assistance Service Providers (ASP)

Informal consortium Jurakić, Pavlin, Koščak