Apartment Arena – Vesna Osojnički

We will up-date on the website, where these contents will be connected with the concept of appearing on social media, primarily with the aim of increasing the recognition of our products and offer, both on domestic and foreign markets. In addition setting up of a promotional film and presentation of the team-building program for women will be added to the site.

Secondly thematic video material will be created for the purposes of informing and promoting the public. This will include the presentation of content specific to our economy. We will work in a creative way, which enables marketing communication with the efficient transfer of a realistic image of the offer, as well as other very important elements of the recognition of our offer, such as our key values on the property such as the environment, atmosphere, emotions..."

As part of this measure, we will prepare a conceptual plan for improving the use of the green area on the estate, which is suitable for laying out the educational walkway, so we will first lay out and mark it. Now, that space is in a neglected state and we will first clean and arrange it. Within this space, we will create an offer "Open-air gallery - sculpture park". Since the vendor is an artist, who works in sculpture or ceramics, her products will enrich the walk and offer a cultural experience. Everything together will create a combined experience of natural and cultural dimensions, which we will offer in the form of an educational walk. At certain points along the route, we will set up an "open gallery" and an "open-air gallery", where the products of Exposed Sculptrua made of wood and ceramics in formats up to 80 cm will be displayed in a spatial setting.

As part of this activity, we will offer our guests a new product, which is a multi-day stay and participation in the Cypriot colony. Guests will receive their first lessons on making ceramic objects and firing in “Raku peći” (Raku stove - outdoor ceramic technique) together with a stay at the estate and the possibility of an active vacation in the form of organized or solo bike tours. First, our target group is seniors, because the field is very suitable for older people and therefore does not require high physical fitness. Our second target group is women (businesswomen, grandmothers), for whom we will prepare a special mini team-building program of several days. The program will also include some nearby visits to localities of natural and cultural heritage, which will enable a longer program, with the use of which guests would extend their stay in our facilities.