GP Geler – Ivanka Horvat
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Name of the Project
Summary of the project
We will redesign the website which we will connect with the concept of appearing on social media with the aim of increasing the recognition of our products and offer, both on domestic and foreign markets.
Secondly thematic video material will be created for the purposes of informing and promoting the public. This will include the presentation of content specific to our economy. We work in a creative way, which enables marketing communication with the efficient transfer of a realistic image of the offer, as well as other very important elements of the recognition of our offer, such as our key values on the property such as the environment, atmosphere, emotions..."
The plan to improve work on the sustainability segment is to sustainably manage the area, part of the property - the lawn together with the nearby forest, where the protected area and the habitat of the protected plant "medicinal bleeding", lat. Sanguisorba officinalis. By acquiring five horses, thus increasing the herd of the critically endangered Međimurje horse breed, we will organize and introduce grazing in a natural way, thus maintaining the ecological habitat. In addition, we will route a shorter walk with interpretation panels related to the presentation of the NATURA 2000 area to visitors and guests of our property. The provider will promote its directions on its website and social networks, and of course appropriate signage will be placed in visible places.
We will prepare a one-day event, to which our business partners from the destination will be invited, as partners, who have their own products and with which we can connect everything together into a chain of local products. We will make an attractive offer with local products such as: cheese, honey, wine, brandy, jam, etc. The ultimate goal of all this is to open a small souvenir shop on the estate, where we will sell both our products and the products of our local vendors and producers and future partner. Everything will be enriched with a story that will highlight the local peculiarities and the peculiarities of the destination.
