Podrum Lukić
Country
Serbia
Language(s)
English, Bosnian, Croatian, Serbian
Name of the Project
Rakija - Connecting People
Summary of the project
"Rakija - Connecting People" introduces a new tourism product offered by the rural tourist farm Podrum Lukić, focusing on the traditional process of producing plum brandy. Visitors actively participate in every step of this artisanal process, from harvesting ripe plums in the orchards to fermentation and distillation under the guidance of brandy masters. This interactive experience provides a deep understanding of brandy production techniques and the artistry behind crafting high-quality brandy.
Additionally, the farm offers an exclusive workshop where tourists can experiment with creating their brandy blend, combining different plum varieties. Hosts and technologists provide expert supervision, allowing visitors to create a unique souvenir to take home. This product aims to enrich visitors' knowledge of Balkan cultural heritage and brandy production traditions while offering fun and educational activities in the natural setting of a rural household.
Contact email
Website
Target Group(s)
Eco-Tourists, Cultural and Heritage Tourists, Digital Nomad and Remote Workers, Photographers and Nature Enthusiasts
Digital Support Area(s)
Digital marketing and promotion
Marketing intelligence, data analysis, marketing strategy based on data
Soft/Social Support Area(s)
Social-cultural skills (interaction with visitors from different cultural backgrounds)
Integration with the local community
Collaboration with selected Assistance Service Providers (ASP)
Serbian Rural Tourism
