Can Burguès
Country
Spain
Language(s)
Catalan, Spanish, German, French
Name of the Project
Discover the nutritional properties of organic hazelnuts and the environmental benefits of growing them
Summary of the project
A novel tourist experience centered on discovering the nutritional properties of organic hazelnuts and the environmental benefits of their cultivation has been developed into marketable products targeting diverse customer segments, such as seniors, families, and schools. These products feature hazelnuts as the main focus and include visits to interpretation spaces, crop field tours, and gastronomic workshops highlighting hazelnut-based dishes.
This innovative proposal aims to attract more visitors, both local and European, to the Catalonia region, offering a unique tourist experience not currently available in the Iberian Peninsula. Promotion strategies will emphasize increasing occupancy, particularly during low seasons, by structuring various tourist products, including the new 'Hazelnut Interpretation Space'. The narrative will revolve around themes of land transformation, landscape conservation, environmental synergy, and integration with local products, while also highlighting the nutritional information and health benefits of hazelnuts to generate market interest.
Contact email
Website
Target Group(s)
Cultural and Heritage Tourists, Agritourists
Digital Support Area(s)
Digitalization of processes in SMEs
Digital marketing and promotion
Marketing intelligence, data analysis, marketing strategy based on data
Green and Sustainable Support Area(s)
Sustainable management practices for SMEs
Gastronomy and food based on local supply chains
Soft/Social Support Area(s)
Experience generation for visitors (development of corresponding products)
Interpretation techniques for cultural, historical, natural resources
Integration with the local community
Collaboration with selected Assistance Service Providers (ASP)
TURALCAT (Confederation of Rural Tourism and Agrotourism of Catalonia)
