Green Wave
Country
Italy
Language(s)
English, Italian, German
Summary of the project
The company actually manage many facilities, which are: the paid parking lot; the area where RVs currently park; the “casone” (the typical construction of the lagoon) Battello Ebbro, used as a bar/restaurant which serves venturers of the beach and nature area; the beach itself and the nature trails that wind around it; the nature area with its ponds, riding stables and tree stands for wildlife observation; the Valle Vecchia Nature Oasis Observatory and Visitor Center; and Hotel da Nino, that will soon change its name into Hotel Brussa 360. The project works on the involvement of the local community, the implementation of the short supply chain, and an even more sustainable management of the company. An area totally to be developed, instead, is the company's digital presence and the development of integrated systems of management and customer care. The first goal is to reach out to other types of visitors, trying to move from those who currently choose to come to Valle Vecchia because of its unequipped beach, to a much more aware and attentive target audience, who come specifically because they know the naturalistic value of the area. It will also be important to revitalize the visitor center, with several targeted actions already assumed in this first phase. Interaction with visitors from other cultural contexts and the development of proposals dedicated to inclusive tourism hold on to another priority area that will be focused on. Once these goals are achieved, we will focus on another important goal: the establishment of an archive of the researches that are carried out in this area, which are rarely properly communicated and valued.
Contact email
Website
Target Group(s)
Eco-Tourists, Adventure Seekers, Welness and Retreat Seekers, Agritourists, Families, Digital Nomad and Remote Workers, Photographers and Nature Enthusiasts, Educational Groups and Schools, Local Tourists, Cultural and Heritage Tourists
Digital Support Area(s)
Digital marketing and promotion
Green and Sustainable Support Area(s)
Gastronomy and food based on local supply chains
Soft/Social Support Area(s)
Social-cultural skills (interaction with visitors from different cultural backgrounds)
Experience generation for visitors (development of corresponding products)
Inclusive tourism for visitors with special needs
Integration with the local community
Interpretation techniques for cultural, historical, natural resources
Collaboration with selected Assistance Service Providers (ASP)
Selene Millo
