Cribyoo - Cristina Puppo
Country
Italy
Language(s)
Italian
Summary of the project
The project is structured with the aim of attracting new potential customers starting from digital innovation, describing both the SME services and its particular empathetic streak in a new way. What we expect, in the end, is a certain result that is capable of raising Cribyoo's digital presence in the territory and its ability to convey aspects that are different but also complementary.
The story that will be created will serve both to increase the customer base during the summer period (the busiest period) but also to give people the opportunity to explore some of the places that can then be visited in person, thus contributing to defining a total experience starting from the first moments, with a particular attention also to the inclusivity aspect.
In particular, the project is divided in three different aspects:
1. Definition of the communication strategy
2. Creation of a 3 immersive reality virtual tour
3. Social management for 10 weeks which includes 1 post per week on a social channel, starting from the moment
which the VTours of the selected areas will be carried out
Contact email
Website
Target Group(s)
Adventure Seekers, Eco-Tourists
Digital Support Area(s)
Digital marketing and promotion
Digitalization of processes in SMEs
Soft/Social Support Area(s)
Experience generation for visitors (development of corresponding products)
Inclusive tourism for visitors with special needs
Social-cultural skills (interaction with visitors from different cultural backgrounds)
Collaboration with selected Assistance Service Providers (ASP)
AS Digitale 360
