CIAS - Zelená hora
Country
Czech Republic
Language(s)
Czech
Summary of the project
Their project idea revolves around the systematic digitalization journey encompassing various facets of their operations, including presentation, marketing, customer communication, and internal company processes. They also emphasize environmental sustainability, recognizing it as a pivotal concern. These two focal points, digitalization and sustainability, lie at the heart of their forthcoming projects.
Their main focus is on the support of planned activities, actions, and company development, with a commitment to adapt operations, offer, and communication to changing market requirements, to increase the resilience of the business in the long term.
They plan to initiate the promotion of their facility, accommodations, and associated services, which encompass specialized museums and historical sites documenting the crimes of the communist regime, among others. This tourist content is slated to be showcased on prominent global platforms catering to active travelers, facilitating guests' exploration of the locale in an active and captivating manner. Moreover, they are committed to innovating and enhancing the interpretation of their historical heritage.
Their digital initiatives aim to enhance digital marketing and advertising skills, marketing intelligence and data analysis, and the creation of engaging experiences for visitors. They also prioritize sustainable management practices for SMEs and integration with the local community as part of their project's scope.
In terms of expected impacts, they anticipate broadening their client base, enhancing sustainability, offering innovative visitor experiences, fostering community integration, and setting industry best practices. Their proposal aims to contribute to economic growth, job creation, and the long-term well-being of the local community while inspiring others in the tourism industry to adopt responsible practices.
Contact email
Website
Target Group(s)
Cultural and Heritage Tourists, Adventure Seekers, Eco-Tourists, Families, Photographers and Nature Enthusiasts, Educational Groups and Schools, Local Tourists
Digital Support Area(s)
Digital marketing and promotion
Digitalization of processes in SMEs
Marketing intelligence, data analysis, marketing strategy based on data
Green and Sustainable Support Area(s)
Sustainable management practices for SMEs
Sustainable mobility
Soft/Social Support Area(s)
Social-cultural skills (interaction with visitors from different cultural backgrounds)
Experience generation for visitors (development of corresponding products)
Integration with the local community
Interpretation techniques for cultural, historical, natural resources
Collaboration with selected Assistance Service Providers (ASP)
DIH 4.0
