Hotel Kitka Vratnica

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Country

North Macedonia

Language(s)

Macedonian

Name of the Project

SustainaTrail Experience

Summary of the project

The upcoming project, tentatively named "SustainaTrail Experience," introduces an immersive outdoor venture that seamlessly combines sustainable practices and cultural engagement. This unique experience encourages participants to partake in activities like hiking, biking, and herb collecting, all while gaining insights into local culture and environmental conservation initiatives. With the support of the ASP (Assistance for Sustainable Projects), the Small and Medium Enterprise (SME) undertaking this initiative aims to secure sustainable certification, guaranteeing compliance with comprehensive criteria covering food, nature, people, pollution reduction, water conservation, waste reduction, culture, employment practices, and climate care. In addition to the sustainability certification, the SME will benefit from training workshops focused on product development and content creation. These workshops empower the SME to effectively showcase and promote their offerings on the outdooractive platform. This strategic approach not only facilitates the successful launch of the "SustainaTrail Experience" but also lays the groundwork for future expansion, allowing the SME to capitalize on the growing demand for sustainable tourism experiences.

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Target Group(s)

Cultural and Heritage Tourists, Adventure Seekers, Eco-Tourists

Digital Support Area(s)

Digitalization of processes in SMEs
Marketing intelligence, data analysis, marketing strategy based on data

Green and Sustainable Support Area(s)

Sustainable management practices for SMEs

Soft/Social Support Area(s)

Experience generation for visitors (development of corresponding products)
Integration with the local community

Collaboration with selected Assistance Service Providers (ASP)

Mustseedonia