Homestead “Kliukai”

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Country

Lithuania

Language(s)

Lithuanian, English

Name of the Project

Rural Retreat

Summary of the project

Introducing "Rural Retreat," a bespoke getaway experience tailored for those seeking solace and tranquility amidst the serene countryside of Kliukai homestead. This unique offering targets individuals overwhelmed by the stress of urban life, providing specialized nature wellness services to alleviate fatigue and promote relaxation. The Rural Retreat package encompasses a range of services designed for overtired individuals. This includes serene stays in small houses, unhurried immersion in nature, access to relaxing areas, sauna sessions, baths, hot tubs, and invigorating swims in cold water. The homestead owner envisions promoting this as a distinct tourism product, emphasizing the tangible wellness results achieved through the experience. While Kliukai homestead already offers various activities, the plan is to consolidate and present them as a cohesive package, enticingly showcasing the holistic nature of the Rural Retreat. To realize this vision, the owner will receive support in the form of training and information on the concept of visitor experiences. Additionally, assistance will be provided in developing the retreat program, establishing competitive pricing, and crafting a comprehensive advertisement plan. By combining nature wellness services and diverse activities within a unified offering, "Rural Retreat" aims to not only attract those seeking respite but also position Kliukai homestead as a go-to destination for a rejuvenating and immersive countryside experience.

Contact email

Website

Target Group(s)

Welness and Retreat Seekers

Digital Support Area(s)

Digitalization of processes in SMEs
Digital marketing and promotion
Marketing intelligence, data analysis, marketing strategy based on data

Green and Sustainable Support Area(s)

Sustainable management practices for SMEs

Soft/Social Support Area(s)

Experience generation for visitors (development of corresponding products)

Collaboration with selected Assistance Service Providers (ASP)

Lithuanian Countryside Tourism Association