Dóra Vilmos, Levendula Vendégház
Country
Hungary
Language(s)
Hungarian, English
Name of the Project
Nature experience in Bezi
Summary of the project
The "Nature Experience in Bezi" project aims to create a unique program package centered around nature-based activities and local traditions. Planned elements include showcasing local attractions, organizing programs with service providers, incorporating gastronomic elements, and emphasizing herbal themes. To enhance company operations, the improvement plan focuses on digital development, sustainable management practices, and community integration. This includes digitizing SME processes, digital marketing, obtaining the National Trademark, and integrating local products. The project seeks to define a target clientele through travel habit analysis and aims to generate visitor experiences through collaboration with local artisans. Membership in a local cooperative will further strengthen ties within the community. Overall, the project aims to attract visitors to Bezi through a well-rounded and sustainable nature experience program.
Contact email
Website
Target Group(s)
Cultural and Heritage Tourists
Digital Support Area(s)
Digital marketing and promotion
Digitalization of processes in SMEs
Marketing intelligence, data analysis, marketing strategy based on data
Green and Sustainable Support Area(s)
Sustainable management practices for SMEs
Gastronomy and food based on local supply chains
Soft/Social Support Area(s)
Integration with the local community
Experience generation for visitors (development of corresponding products)
Collaboration with selected Assistance Service Providers (ASP)
National Federation of Rural and Agrotourism Hungary
