Frankó Pál – Frankó Tanya
Country
Hungary
Language(s)
Hungarian, German
Name of the Project
Explore and enjoy the local life in Szarvas
Summary of the project
The "Explore and enjoy the local life in Szarvas" project aims to create a unique tourism package for Szarvas, Hungary. The package includes local gastronomy, a pub tour with a map and horse carriage transport, guided bicycle tours, and activities showcasing Szarvas's historical significance. The project addresses the absence of a tailored program for the area.
To implement and market the initiative effectively, the plan includes digital development, focusing on processes digitization, social media training, and website optimization. Marketing intelligence will analyze travel habits to define the target clientele.
In the green and sustainable development area, the project aims for sustainable SME practices and the inclusion of local products in the program package. Socially, it emphasizes integration with the local community by joining a cooperative and support structure.
Contact email
Website
Target Group(s)
Welness and Retreat Seekers
Digital Support Area(s)
Digitalization of processes in SMEs
Digital marketing and promotion
Marketing intelligence, data analysis, marketing strategy based on data
Green and Sustainable Support Area(s)
Sustainable management practices for SMEs
Gastronomy and food based on local supply chains
Soft/Social Support Area(s)
Integration with the local community
Collaboration with selected Assistance Service Providers (ASP)
National Federation of Rural and Agrotourism Hungary
