Kovács Gábor – Szarvasi Delta Kft., Delta Vendégház

Country

Hungary

Language(s)

Hungarian

Name of the Project

Digital Detox Retreat

Summary of the project

The "Digital Detox Retreat" project aims to create a unique program package by studying travel habits and addressing the current absence of such offerings. The planned elements include boating on Holt-Körös, visiting the Water Theater, oven food tasting, a program for children at Körösvölgyi Zoo, providing local board games, and emphasizing digital detox as a unique attraction. To enhance the company's operation and sell the program package, several digital improvements are crucial. This includes Google Calendar training, developing a digital system for guest communication, creating a Business Site platform, launching a Facebook page with a Content Calendar, branding focusing on the host's personality and locally prepared food, professional photography, Szallas.hu interface updates, and visibility in the FATOSZ catalog and website. Marketing intelligence involves analyzing travel habits to define the target clientele. The project also emphasizes green and sustainable practices, aiming for the National Trademark, incorporating local products into the program package, and having the owner prepare food for guests as part of the package. Social development involves integration with the local community through cooperative membership, strengthening service provider cooperation by including local providers in the program package.

Contact email

Website

Target Group(s)

Welness and Retreat Seekers, Families

Digital Support Area(s)

Digitalization of processes in SMEs
Digital marketing and promotion
Marketing intelligence, data analysis, marketing strategy based on data

Green and Sustainable Support Area(s)

Sustainable management practices for SMEs
Gastronomy and food based on local supply chains

Soft/Social Support Area(s)

Integration with the local community

Collaboration with selected Assistance Service Providers (ASP)

National Federation of Rural and Agrotourism Hungary