Szabó Imréné, Bányász Vendégház
Country
Hungary
Language(s)
Hungarian
Name of the Project
Miracles of Palóc
Summary of the project
The project, "Miracles of Palóc," aims to create a program package by studying travel habits and addressing the current lack of such offerings. The plan includes creating a package highlighting local attractions and traditions, with active guest involvement in experiencing Palóc folk culture and gastronomy. To enhance the company's operation, digital improvements, including Google Calendar training, a digital communication system, Facebook page creation, Szallas.hu registration, website updates, and SEO settings, are necessary. Marketing intelligence focuses on analyzing travel habits, and sustainable practices are incorporated, obtaining the National Trademark and including local meals in the program package. Social development involves integrating with the local community, joining a cooperative, and engaging locals, especially pensioners, in program organization and guest reception.
Contact email
Website
Target Group(s)
Cultural and Heritage Tourists
Digital Support Area(s)
Digitalization of processes in SMEs
Digital marketing and promotion
Marketing intelligence, data analysis, marketing strategy based on data
Green and Sustainable Support Area(s)
Sustainable management practices for SMEs
Gastronomy and food based on local supply chains
Soft/Social Support Area(s)
Integration with the local community
Collaboration with selected Assistance Service Providers (ASP)
National Federation of Rural and Agrotourism Hungary
