The use of data as a competitive skills level in tourism
Summary of the content and its utility
The tourism sector, especially accommodation, is rapidly adopting digitalization, enhancing customer experience through technologies like Big Data. Digital skills are crucial for navigating volatile markets, ensuring flexibility, and adapting to change. This transformation streamlines operations, benefiting both employees and customers. Sustainability efforts, such as reducing paper usage through digitalization, contribute to industry growth. Understanding digital behavior is vital for competitive strategies and meeting evolving customer expectations.
Link to the resource
Description
Language(s)
English
Country(ies)/Territory(ies)
Worldwide
Contact email
Target Group(s)
SMEs, Associations, Advisors, Other target
Topic(s)
Digital
Resource
Thematic website
