Robots, AI and the skills requirements of tourism and hospitality employees
Summary of the content and its utility
The term ChatGPT has gained popularity recently, sparking concerns about AI's potential to replace jobs and create unemployment. However, in the tourism industry, AI is seen as a transformative force, automating tasks like customer service and pricing decisions to enhance efficiency. While AI can handle routine tasks, human employees are crucial for complex issues, personalized services, and managing ethical considerations. The integration of AI necessitates a shift towards more complex tasks, a focus on customer experience, and the development of data analysis, AI management, adaptability, and interdisciplinary skills. Training and education institutions are urged to adopt an interdisciplinary approach, combining traditional tourism courses with technology-focused courses to prepare employees for the evolving industry landscape. Ultimately, AI is viewed as a tool to enhance human productivity rather than replace employees in the tourism and hospitality sector.
Link to the resource
Description
Language(s)
English
Country(ies)/Territory(ies)
Worldwide
Contact email
Target Group(s)
SMEs, Associations, Advisors, Other target
Topic(s)
Digital
Resource
Thematic website
